Hacking The Human Mind Spot The Bias Quiz
We believe the best work happens when marketers put behavioral science at the center of their decision-making. That's why the Consumer Behavior Lab is dedicated to decoding the hidden motivations behind consumer choices.
Think you can do the same? These assessments offer you a chance to see if you can spot the behavioral science powering many famous brands.
Standard Edition
Take our challenge and see if you can spot the behavioral science powering many of the worlds best brands.
Take QuizExpert Edition
Were you a winner in the Standard Edition? Take our extra strength, expert edition challenge and see if you are a true behavioral science expert.
Take Quiz
Hacking the Human Mind
Go deeper with Hacking the Human Mind Book and Masterclass
The Behavioral
Science Newsletter
Get practical insights, real brand examples, and new podcast episodes — straight to your inbox. Created for strategists, marketers, and brand leaders who want to apply behavioral science to build smarter, more effective campaigns.
