The Behavioral Science
for Brands Podcast

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EPISODE 133

How charities can use anchoring, reciprocity, and overhead framing to boost donations

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EPISODE 132 - INTERVIEW

Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one

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EPISODE 131

How small changes to choice design can help pharma brands drive better prescribing outcomes

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EPISODE 130 - INTERVIEW

Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection

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EPISODE 129

Why 95% of companies stall on AI, and the behavioral science that fixes it

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EPISODE 128 - INTERVIEW

Inside Influence: Live with Dr. Robert Cialdini