The Behavioral Science
for Brands Podcast
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
The Behavioral
Science Newsletter
Get practical insights, real brand examples, and new podcast episodes — straight to your inbox. Created for strategists, marketers, and brand leaders who want to apply behavioral science to build smarter, more effective campaigns.
