The Behavioral Science
for Brands Podcast
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption
Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers
Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence
The Behavioral
Science Newsletter
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