Hacking the
Human Mind
See how 17 of the world’s most successful brands apply proven
psychology to win attention, shape perception, and influence decisions.
17
Brand
Case Studies
40+
Behavior Science
Principles
100+
PRACTICAL
TAKEAWAYS
The Behavioral Science
for Brands Podcast
Award-Winning Campaigns - How KitKat turned a stolen truckload of chocolate into a Cannes Grand Prix by making scarcity the story
Award-Winning Campaigns - How Wisla Krakow turned a legal requirement into a 42% attendance increase
How William Poundstone's book Priceless turns anchoring, relativity and fairness into pricing power
Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge
How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power
Going Beyond the Book -
Hacking the Human Mind
Masterclass
The 42-episode video series led by Richard Shotton and MichaelAaron Flicker will give you the tools to apply behavioral science to real marketing challenges.
- We teach you marketing as a discipline — rooted in experimentation, not opinion
- We go beyond just describing the campaigns; we dissect and connect them to underlying human behavior.
- Each lesson ends with clear, strategic takeaways that you can bring into brands right away.
42 LECTURES
32 brand CASE STUDIES
35+ biases
The Behavioral
Science Newsletter
Get practical insights, real brand examples, and new podcast episodes — straight to your inbox. Created for strategists, marketers, and brand leaders who want to apply behavioral science to build smarter, more effective campaigns.
