Episode 118 The 4 P's of Marketing: Place
In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to using scarcity and premium environments to influence perception, they unpack why distribution is far more powerful than most marketers realize.
Episode Highlights
A cafeteria study by Paul Rozin demonstrates that even trivial increases in physical distance and less convenient utensils can reduce vegetable consumption by up to 16 percent.
Researcher Sung Young Lee reveals how framing a product as a scarce, limited edition instead of an abundant item can boost consumer purchase intent by an impressive 37 percent.
A Cornell University study on the mere proximity effect shows that surrounding a new product with luxury brands rather than mid-market items increases its perceived quality by 17 percent.
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
Ep117 - Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior
