Episode 102 Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus
In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, why time pressure kills it, and how organizations can build a culture of lateral problem solving.
Episode Highlights
Kevin explains how creativity is often mistaken for a job title instead of a behavior. When organizations label creativity as a department, everyone else abdicates responsibility for thinking differently.
Time pressure kills originality. Tight deadlines push teams to grab the first acceptable idea and defend it, rather than exploring better options that require space, patience, and tolerance for uncertainty.
Creativity thrives when leaders create psychological safety. Progress depends on allowing people to try, fail, and feel supported, because new ideas always feel risky before they feel obvious.
Resources & Useful Links
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